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Prime Rub
Prime Rub

Prime Rub

$26.95
Tax included.

PRIME Seasoning – The Ultimate Rub for Big Cuts

Looking to take your steaks and briskets to the next level? Meet PRIME – your go-to seasoning for beef, pork, and serious flavour. Formerly known as our fan-favourite Brancho Rub, PRIME has a fresh new look with the same bold taste you know and love.

Crafted with a powerful mix of salt, pepper, garlic, ancho chilli, and a touch of espresso, PRIME builds a rich, flavour-packed crust that locks in juiciness and delivers big flavour every time.

PRIME is Best Paired With:

Beef · Pork · Steaks · Burgers · Brisket · Chops

Why You'll Love It:

  • Delivers a bold, balanced flavour

  • Perfect for smoking, grilling, or searing

  • Creates an incredible crust on meat

  • No fillers or artificial additives—just real ingredients

Our favourite way to use PRIME? A big, juicy piece of beef. Simple as that.

Turn up the heat and bring your cook to life with the robust, smoky edge of PRIME.
Big flavour, perfect balance—built for meat lovers.